MICE Industry (Meetings, Incentives, Conventions and Exhibitions)

 Many companies are finding that holding marketing events such as conventions and exhibitions can be a more cost-effective form of advertising and getting to know their customer base.  Further, successful marketing events can garner clients and sales, generating some revenue for the company in addition to advertising the company and company products.


Thailand, as a prime tourism location, has been developing into an increasingly popular location to hold international events, both for marketing products and holding corporate seminars.  Event planning has become one of Thailand’s specialties, and MICE (meetings, incentives, conventions and exhibitions) has great potential for future development and growth, to become a key sector in Thailand’s already well-established tourism industry despite being hit by the political turmoil in 2008, and the global economic slowdown in 2008 and 2009.  Measures are already in place to stimulate the sector with a budget allocation of over THB 200 million, further details below.


In comparison to Asia’s top MICE destinations such as Singapore and Hong Kong, Thailand offers more cost-effective event solutions with business and cultural resources to appeal to both business professionals and draw in tourist-oriented visitors.